SellFMade

I led the end-to-end design process, from research and journey mapping to wireframes, high-fidelity UI, and prototyping. I also worked on refining the visual identity and user interactions to ensure the experience was intuitive and inclusive.

Starting out as a small business or independent seller can be overwhelming. Most platforms are either too complex, not tailored for beginners, or lack the tools to actually help users grow. SellFMade steps in to offer a platform that’s easy to use, built for discovery, and supports sellers at every stage of their journey.

- A dedicated space for users to showcase their products, services, and creative work.
- Built-in marketplace for browsing, buying, and selling.
- In-depth analytics dashboard to help sellers understand their reach and performance.
- A user-friendly interface designed for a wide age range and varying tech comfort levels.
- Tools that help new businesses launch smoothly and gain confidence as they grow.

The focus was on making the experience feel approachable from the very first click. I aimed for a clean, modern interface with soft edges, friendly colors, and clear navigation. Accessibility and clarity were central. Every component was designed to reduce friction and make the platform feel supportive, not intimidating. Whether someone was 19 or 59, the goal was for them to feel at home using it.

SellFMade turned into more than just a selling platform, it became a launchpad for small businesses. The design helped bridge the gap between creativity and commerce by giving sellers not just a place to list their offerings, but the confidence to grow. The platform's structure and visuals made it easy for users to stay focused, track their progress, and connect with an audience that values their work.